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The Thomas Direct Business Model

Thomas Golf's unique direct-to-customer business model continues to differentiate the company from competitors. "Direct" refers to the company's relationships with its customers nation wide. There are no retailers or other resellers adding unnecessary time and cost, or diminishing the company's understanding of customer expectations. What are some of the many advantages gained by Thomas customers as a result of the Direct Model?

· Price for Performance: By eliminating resellers, retailers and other costly intermediary steps, as well as maintaining efficient procurement, manufacturing and distribution processes, Thomas offers its customers higher quality, better performing equipment for the money than competitors.

· Customization: Every piece of Thomas equipment is custom built to order. Customers get exactly what they want and need.

· Latest Technology: The efficient direct model means the latest relevant technology is introduced much more quickly than through slow-moving indirect distribution channels.

· Service and Support: Thomas uses knowledge gained from direct contact before and after the sale to provide award-winning, tailored customer service.

Thomas Golf is continuously refining its direct approach to manufacturing, selling and servicing quality golf equipment. The company is committed to extending the advantages inherent in what is already the industry's most efficient business model and continually expanding its diverse line of product offerings.

Using the Internet, the purest and most efficient form of the direct model, Thomas Golf is able to provide outstanding products and services, greater convenience and efficiency, and meet the unique needs of golfers worldwide, one customer at a time.

Brand-Name Equipment Manufacturers
	ThomasGolf.com	Other Companies
Product Design, Research, Development	YES	YES
Patented Technology	YES	YES
Sales Force Distributes Products to Retailers at a Mark-up	NO	YES
High Overhead Retail Stores Stock and Sell Product at a Mark-up	NO	YES
Manufacturer Custom Builds Your Equipment To Your Specifications	YES	NO
Manufacturer Provides Direct Customer Support After The Sale	YES	NO
Pays Celebrities Millions Of Dollars To Use Their Brand	NO	YES
Spends Millions Of Dollars On Television And Print Advertising	NO	YES

Thomas Golf was founded in 1995 as a Research and Development operation with a specific goal:

"To design a technology that will assist golfers of all skill levels in the aim and alignment of their shots."

The Thomas Golf Corporation is now a premium golf club manufacturer with primary focus on patented Advanced Aim and Alignment Technology. We are the first company to provide true aiming capability in a golf club that meets USGA specifications and we will become recognized worldwide as the leader in accuracy of the golf shot.

Why is aim and alignment important?

One would not shoot a rifle at a target without first visually aiming the rifle. In order for the shooter to gain as much accuracy as possible, he or she utilizes the rifle's designed aiming technology. The same applies to golf, as Golf is a target game!

Time and time again, top professional instructors emphasize that misalignment of the golf shot is one of the most common errors and agree that golfers of all expertise levels can lower their scores if they had a better means of aiming their shots.

Every golfing enthusiast in the word understands the necessity of aiming the golf club for accuracy. Until now, no tools existed to assist golfers once they left the driving range and actually stepped onto the course. We now have an advancement in the game of golf which will become as elemental as the tee.

Independent research has proven that this unique Advanced Aim and Alignment technology does improve accuracy and will lower the scores of all golfers. (see research)
The golf club industry is obsessed with the aim and alignment of the putter, but as demonstrated in the research findings above, the aim and alignment of irons and woods has been a much-needed addition to the game of golf.

For the first time in golfing history, we have an ergonomic relationship between golfer and golf club. Each assists the other in the aim and alignment of each and every shot. The patented design gives the golfer a visual aid that becomes an integral part of his golfing performance, for it actively makes the user a better golfer.

(click here to learn about the patented -ThomasGolf- technology)

Testimonials

Pro-Line Equipment Manufacturers
Thomas Golf.Com	*Other Companies*
............................................................... Product Design, Research, and Development ............................................................... Patented Technology ............................................................... Manufacture the Product
Direct Sale Through ThomasGolf.Com	Sales Force Distributes Product to Retailers (price markup)
	High Overhead Retail Stores Stock and Sell Product (price markup)
You The Customer